A content writer is someone who produces pieces of work for companies/ organizations, through writing relevant content based on the topic they are given. Their work is then usually published on the companies’ websites, or in magazines/newspapers, for the purpose of gaining users or customers.
The majority of content writers will be hired to write about services that the company or business is selling/advertising. Occasionally this will also include writing that focuses more on delivering helpful information to the public, that is connected to their services.
Content writers often work for copywriting agencies, in which case they will particularly be combining copywriting with other services. Such as; SEO consulting, proof reading, brand positioning, social media and more.
Who can become a content writer?
Anyone with a flare and passion for writing already acquires the basics of what it takes to become a content writer, as a natural talent and love for writing is what will keep you motivated throughout your career.
The trick on becoming a successful content writer is being knowledgeable about everything that a company would ask of you. This may sound like a lot of work and practicing, but do not worry, you don’t need to do it all at once!
If you are particularly good at writing, have good grammar skills and are generally good at literacy, then you’re off to a great start. Now you just need to look at the services a content writer should be able to offer an organization, and begin educating yourself on them.
As someone who may be working freelance a lot, it will take patience, practice and persistence to make a career out of writing. You’ll need to combine your talent with hard work, and perhaps accept jobs that you may not particularly find interesting. So it is important to see the positives in all of the work you do – as the hard work will pay off!
- Make the most of your studies/education.
Although this is not compulsory, a degree in English or another that focuses particularly on reading or writing is useful to kick-start a career as a content writer. This is because the skills that you obtain are extremely useful, and employers will credit that you are familiar with writing a lot and are seemingly good at doing so.
If you do happen to currently be studying, speak to your tutors or professors for advice on books/websites that would be useful to you. Ask them for advice on how to break into the industry, and perhaps speak to a career advisor within your University/School on this too.
You may also find it useful to ask your tutors for constructive criticism on the work they have seen from you thus far – they will be able to advise on where you can improve. As a content writer, it is important to obtain a progressive outlook in that there is always room for growth and improvement.
If you do not have a degree in a relevant subject, do not worry. There are tons of shorter courses that universities/local colleges and online programs that will provide you with suitable qualifications (that are recognized by companies/recruiters). Research courses that are related to writing and explore whether taking one is an option for you.
If you’re currently unable to do this, you must approach content writing at a different angle – by gaining as much experience as possible and networking. You will need to remain ambitious and apply for work experience in relevant fields, whilst producing examples of your talent for writing and publish it online (to show employers).
- Develop your skills and learn what to do with them.
Although the ability to write well is essential for becoming a content writer, this will only take you so far. It is always advantageous to have a natural flair for writing, but you will need to develop this along with marketable skills. Company’s will not only need well articulated pieces of work, but something that is targeted accordingly at their intended audience.
As a content writer, you will need to tailor your skills to the type of work you are doing. Your individual style of writing should remain unique, but relevant to the subject and what/who you’re writing for.
For example, if you were writing a news article, it would need to follow certain guidelines. It should consist of short paragraphs so it’s easy for readers to digest all of the information. People usually want to be able to find the main points of the story by scanning the article, as opposed to reading through large paragraphs. News articles would also need to be unbiased and be based on facts rather than opinions.
Whereas writing blog posts allows you to adopt a more relaxed style of writing, with the aims of being more friendly and inviting. Whilst still being informative and professional, it has some room to include a personal standpoint.
There are many tricks of the trade that you will find by researching what content writers must be knowledgeable about. An important one to keep up to date with is SEO knowledge (search engine optimisation). As search engine algorithms are changing, you will need to keep updated about these changes. One thing that will keep you in demand is creating high quality content/articles from a suitable and noteworthy perspective.
- Apply for jobs to gain experience in relating or similar fields.
As much as being educated is important, experience is also highly valued when employers/companies are looking for content writers. You will need to demonstrate that you either have relevant experience or skills that are transferable to creating professional content for them.
Remember to remain ambitious apply for jobs or work experience that you may not think you have a chance of getting. To begin with, apply for internships or apprenticeships that are seeking someone who wishes to learn the trade. You may wish to work in advertising, marketing or media/publishing jobs as they require the same skills and use similar strategies that you will utilize as a content writer.
Gaining this experience will give you an insight to what your future career will be like. You’ll get a taste of how the field works and develop your skills to a professional level, which will benefit you greatly when applying for following jobs.
Keep an eye out for local magazines/newspapers and send them your CV with a cover letter about yourself and what you could bring to their publication.
Becoming a content writer requires talent and motivation to gain enough skills to do work that you love. There are many rewarding benefits of this job, such as being able to work as much or as little as you like and working from home frequently.
It’s important that you remain driven and enjoy what you do – being a content writer is a rewarding job, as it takes a lot of work it will be satisfactory when you see exciting things happening.
At Social Glowing, we have a team of creative individuals who effectively combine their knowledge on marketing strategies, social media and SEO articles to advance your company. We will generate a plan that is unique to the needs and goals of your company/organization, to expand your business.
If you are looking for a skilled content writer to boost your business’s clientel, or to grow your company’s online presence, contact our team and we will be happy to help.