As social media is constantly changing, it can seem challenging to devise a social media strategy that works. The good news is that you can experiment with social media to see what works for you. Analyse your statistics and view your results before adapting your strategy and testing new implementations. However, if you’re unsure as to where to start, here are some pointers on how you can create a social media strategy that rocks.
Identify your ideal customer
The first thing you need to do is to identify your ideal customer or client. Knowing exactly what your ideal customer looks like in terms of occupation and age as well as knowing which social media platforms they use will ensure you spend time creating suitable content for the right platforms. If you’re struggling to discover your ideal customer, consider creating a survey asking them where they like to spend their time online.
Before you implement a strategy, give yourself something to work towards. That could be a specific subscriber number, conversion number, referrals or sales.
Plan your content
Next it’s time to plan your content. The key to a successful media strategy is to deliver consistent content that is tailored towards your ideal customer or client. Think about what your ideal client is searching for and brainstorm ideas. You need to be consistent when delivering your content and it needs to be relatable to your audience. After all, no-one wants to connect with a robot.
Once you have you content planned, you need to choose someone to upload this content for you. This could be an employee within your business or you may choose to outsource.
Analyse your results
It’s highly important to track your results to see what content works and what doesn’t. This will help you to plan for the future and set new goals.