Social Advertising: The Benefits of Facebook Ads

Posted on Posted in Marketing, Social Media

Social advertising has grown in popularity over the last few years due to the millions of people that utilise social media worldwide. Did you know that Facebook has over 1.86 billion monthly active users? With a platform that’s too big to ignore, what’s the best way for your business to get recognised? The answer – Facebook ads. Whether you’re selling a product or a service, Facebook ads may be the best thing you can do for your business this year. Here are a few benefits you might want to consider.

 

 

Target a specific audience

Facebook ads allow you to completely hone in on your specific audience. Instead of talking to crickets, you can actually engage with an audience who are likely to be interested in what you’re selling – making the cost of advertising a cost-effective solution.

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Quick returns

Facebook ads give a quick return on your investment. Whether you want to build your email list, promote a product/service or gain high quality leads, creating Facebook ads is a great way to influence a niche audience.

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Insightful analytics

Facebooks offers extensive analytics for you to assess your campaigns. You can quickly refine your adverts if you need to and see what strategies are working in your favour.

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Split testing

Facebook ads offer split testing – an extremely useful strategy for discovering what type of content works best for your business.

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Affordability

Social advertising on Facebook can be surprisingly affordable. Facebook works on a pay per click basis that many other platforms use. You can choose your specific audience by age, sex, location, job, and more while setting up a daily budget. You only need a small amount to gain conversions on your adverts, regardless of whether you’re promoting an article, app or product.

 

Using social advertising is an effective tool for growing your business and once you’ve given it a go, it’s unlikely you’ll look back.