What is SEO – guiding your way through #SEO

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What is SEO? Search engine optimization (SEO) is the purpose of influencing the visibility of a website or a web page in a web search engine’s  unpaid result, frequently introduced as natural results.

The higher classification of a website on the search results page and the more regularly a site appears in the search results list directly increases the amount of visitors it receives. These visitors, from the search engine can be transformed into customers and stakeholders. SEO may direct various kinds of searches, including, local search, image search, academic search, video search, news search and industry-specific search engines.

what is seo

By means of an Internet Marketing Strategy, SEO examines how and what people search for, how search engines work, the definite search terms or keywords typed into search engines and which search engines are favored by their targeted audience. Additionally, optimizing a website can necessitate editing its content, HTML and corresponding coding to both expand its application to specific keywords and to eliminate barriers to the indexing activities of search engines.


An assortment of methods can enlarge the prominence of a webpage within the search results and help define what is SEO. Such Methods are:

  • Cross linking between pages of the same website in to deliver more links to significant pages can enhance its visibility
  • Writing content that comprises of frequently searched keyword phrases
  • Updating content frequently so as to retain search engines crawling back can give additional weight  and prominence to a website or web page
  • Adding relevant keywords to a web page’s meta data will refine the relevancy of a site’s search listings against its competitors.


SEO techniques can be classified into two large categories which further explain AND outline what is SEO: techniques that search engines advocate and those methods of which search engines do not approve.

The search engines techniques try to minimize the effect of spamdexing. Industry commentators and SEO specialists have classified these methods, as either White Hat SEO, or Black Hat SEO. White hat SEO, produces results that last a long period of time by optimizing tactics that focus on a human audience, whereas Black hat SEO precedes the use of aggressive SEO tactics and techniques that tend to focus only on search engines.


If you need help to position your website or need more information about what is SEO don’t hesitate to contact us. Our experts in SEO give their best to get the best results

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